Home / Attaoufik dattes
Our values
Attaoufik dattes
Our values
Business Ethics

We exercise our profession with rigor and determination. We respect our commitments to our customers and we honor with conviction and professional dedication all our values and promises.


Attaoufik des Dattes operates in the date market with utmost transparency. This means respecting the agreements signed with all the parties concerned, as well as the legislation in force in the sector.

For Attaoufik des Dattes, integrity is a fundamental value to which we attach particular importance and therefore require that our employees respect.

We believe that operating with loyalty is an important value in order to remain a reliable trustworthy partner for our customers and suppliers and build our future together.


Excellence is our life philosophy. It has always been an integral part of our business activity. We ensure that our products, people, practices and management are exemplary at all times. We are always looking for new challenges to push our limits and improve continuously.


Innovation is the fruit of our passion and courage. It is based on the collective fusion of experiences, talents and skills. It is the supreme manifestation of the company’s collaborative qualities, its ability to communicate and its desire to constantly acquire new knowledge and skills.

Maintaining a dynamic of innovation and improvement, we strive to constantly provide products that better meet the customers’ present and future needs.

We want to continually adapt our organization and working methods to improve our flexibility, efficiency, environmental impact, productivity and capacity to best meet the needs of our customers.

Customer oriented service

Our customers are our reason for existing. It is, in fact, thanks to the relations of trust and proximity developed with our customers that we can exercise our activities in an optimal way. The answers we provide to the specific needs of each customer, our products quality, the evolution of our varietal range, the continuous improvement of our proposed solutions, the inclusion of different regions of production, and the constant progress of our markets, are some among many more elements that allow us to accompany our customers in an expert and individual way.