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Mission & Vision
Attaoufik dattes
Mission & Vision


Our mission is to ensure profitable growth of our products through innovation and excellence.
In carrying out this mission, we offer added value to:

  • Our customers, by offering fresh premium products and efficient service while continuing to build a sustainable lasting relationship with them.
  • Our employees, by providing a stimulating work environment that encourages innovation and knowledge sharing.

The continuous improvement of our skills and performances is the sound guarantor of the success of our mission.


Faithful to its founding principles and unique business model adapted to dates exportation and packaging requirements, Attaoufik des Dattes proudly cultivates its difference based on innovation at the service of the sector’s valorization.

Our customers expect us to provide them with premium quality, fresh and tasty products in the best conditions of service, competitiveness and food safety.

Our customers expect from us new initiatives adapted to their needs to innovate, develop and sustain their growth.

Our suppliers want to build sustainable partnerships with us to take advantage of the vast growth opportunities that our customers represent.

These prerogatives require a real reactivity and a flexible organization requiring a lot of energy and shared intelligence. It is through an exemplary, responsible conduct, a solutions creation oriented strategy, and an ascending performance that our company can remain a leading reference in the date market for all our partners and customers who share our values.